The feature-rich and algorithmic guest engagement steps ensure context relevant and targeted visitor reach. The platform subscribers have the opportunity to accelerate the guest lead generation process; commence the customer journey prior to transactions; better qualify the shopper audience and collect valuable location information. Simplicity and clarity result in high adoption rates. Your business will become even more customer-centric and accumulate comprehensive guest profile, behavior and preferences insights.
Location-based marketing is most impactful when content is targeted and positively influences purchase behavior. Each B2C business will actively look at innovative ways to generate more business on and off premise. One way to activate shoppers & guests alike is by placing smart digital signage screens at your venue. Such screens may not only enhance the ambience of the location but also enable the customer to be ready for an enhanced shopping experience. The digital age commands that each venue brings mobile into the environment so that digital can provide a richer, deeper and targeted brand engagement at site.