The Lokal is a trendy and popular café & restaurant located within a quaintly decorated shop house on Singapore’s Neil Road. It has recently been nominated for both Chef of the Year & Cafe of the Year 2016 by Chope, an online reservation platform.
Under Chef Darren Farr’s guidance, The Lokal was able to differentiate itself and have a loyal and steady following since 2014 despite the proliferation of other F&B competitors in the area. But how would The Lokal go further by leaps and bounds and leave the competition behind?
The management and marketing team needed a way to better engage their customers. And because they have heard about the Loc8te’ social hotspot®, a managed hotspot service, they decided to retire their existing “guest WiFi 1.0”. And in three months’ time, The Lokal had amazing results and insights.
“We now better understand our guests—who they are, how often they visit us… Equipped with other guest profile information, we have started a monthly newsletter. Social hotspot® made it easy for us to build up our database and define a very segmented target audience from the data,” Chin declares.
What’s very impressive about all of this is how social hotspot® helped The Lokal generate tremendous return on investment in three months’ time despite very limited budget and resources to work on. Some data examples shared are: